“SKI WINE AMBASSADOR” TAKES OFF IN ALTA BADIA, BRINGING WINE CULTURE UP TO 2000 METERS

The partnership between the Consortium Alto Adige Wines and Alta Badia, in association with the Alta Badia ski schools, has given life to a unique new project which includes a basic wine training course for ski instructors in order to make them true ambassadors of Alto Adige wines.

Alta Badia (South Tyrolean Dolomites/Italy) – Alto Adige/South Tyrol, and in particular Alta Badia, is definitely one of the most popular destinations for winter tourism. But its success is not only due to the beauty of the area, located in the heart of the Dolomites a UNESCO World Heritage Site, but also to the Alto Adige food and wine tradition, which is rich in excellent local specialities. In recent years Alta Badia is becoming increasingly well known as a place where the mountains can be enjoyed in their fullest expression. This includes opportunities for discovering the food and wine excellence of this destination.

SKI WINE AMBASSADOR

The Ski Wine Ambassador project, launched in 2021, was designed by the Consortium Alto Adige Wines and Alta Badia to make the most of the winning combination between excellent cuisine and snowy slopes, promoting the food and wine served in the mountain huts located at 2000m altitude. The top players in this project are the ski instructors who represent important reference figures for anyone on a winter holiday in the mountains.

Ski instructors are mentors for guests in South Tyrol and, because of this relationship, they are identified as actual experts and ambassadors for the local area. We want to offer them the chance to find out more about aspects connected with wine growing in our region, informing and training them on the many facets that Alto Adige/South Tyrol offers in terms of wine. The project involves two training days organised by the Alto Adige Sommelier Association, which makes the skills of the wine tutors available for teaching the ski instructors the basics on tasting and the differences and the potential of the local wines. At the end of the training course, every participant will be a true ambassador of Alto Adige Wines and will receive a certificate and a personalised corkscrew.